(i) On time, that is having masqueraders collect costumes after the advertised distribution date including collecting on the road Monday or Tuesday.
(ii) In totality, with pieces of said costume missing; this includes a non existent bra, headpiece, belt, necklace when one receives their costume.
(iii) At all, meaning that there is no costume when the masquerader goes to collect because the costume was inadvertently sold, never made or distributed to other masqueraders who encountered the situation at (ii).
5. Inferior quality and costume construction. This has killed many a section leader in the past. Call a certain name associated with a section and masqueraders will give them a pass if their costumes have known to be shoddy, fall apart on the road or just plain cheaply constructed!
Saved – Invest in workmanship that can deliver; isn’t this the reason given for having costumes made in China and India? Also quality control along the production process to ensure that the final product is up to standard, providing that the band leaders HAVE a standard at all. Some of them price talks and they would prefer to go with the cheapest rather than the best.
6. Sizing out masqueraders. Catering to only certain sizes drastically reduces your market and size discrimination attracts the worst publicity ever!
Saved – Be open to each and every masquerader regardless of bra or belt size even if this means facilitating the decoration of masquerader’s own bra though. Honestly though, most masqueraders would prefer to not have the hassle of looking for their own bra and would appreciate the band simply providing their size.
7. Not acknowledging the power of the masquerader to make or break you. Today’s masquerader is being asked to spend a lot of money on costumes and with that comes a certain level of demanding service and excellence that we have already paid for. We expect that after we keep up our end of the contract, paying for our costume, that band leaders keep up their end by providing that long list of amenities, in addition to the costume, that every single one of them has posted on their website.
Saved – There are cardinal rules to ensuring faithful masqueraders, customer satisfaction and catering to your masqueraders when it comes to Carnival bands:
1. Communication, communication and communication! Masqueraders like to be kept in the loop and they also like to be able to call, visit a website or email for answers to queries and concerns. Open communication!
2. Service with a smile, and yes, we can hear you smiling over the phone! The worst is to call a mas camp and have to deal with not only an ignorant employee but also one with an attitude. Remember, the customer is always right!
3. Appreciate your masqueraders. This is where little things like a really nice goody bag or providing Monday wear or setting up a costume adjustment center or throwing in discounts to fetes really make your masquerader feel “special”. And yes there are some masqueraders who do not care about all the “frills and extras” but the very fact that it is there for them NOT to care about in the first place is what matters!
4. Give the masquerader what was advertised and paid for; such a simple feat that only a few bands ever seem to get right!