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Monday, September 26, 2011

Revlon and Local Designers ‘Think Pink’ for Breast Cancer Awareness

From L to R: Teri Leigh Bovell, Sandra Hordatt,
 Monique Nobrega and Liselle Rovedas

Revlon Cosmetics for the first time in Trinidad and Tobago are launching a campaign to raise funds for breast cancer asking consumers to Think Pink and show their support. This follows in the footsteps of Revlon International who have been ardent in their campaign for breast cancer awareness through their Revlon Run/Walk held annually in New York City and attended by over 40,000 participants as well as Revlon Brand Ambassadors such as Halle Berry, Jessica Alba and Jessica Biel.

For the local campaign which has the full support of the Trinidad and Tobago Cancer Society, Revlon created the slogan ‘Think Pink’ inspired by the well known breast cancer pink ribbon logo. The slogan was imprinted in crystals on women’s t-shirts together with the breast cancer ribbon logo to the front and the Revlon logo and slogan ‘Support the Cause’ at the back. Revlon Product Manager, Marie Iles explained, ‘We wanted to modernise the message and create a fun, attractive, fashion item that our consumers could enjoy wearing while showing their support for breast cancer and raising awareness to others’.

The limited edition Baby T’s will be available in October with the purchase of $125.00 or more in Revlon cosmetic products from selected stores including SuperPharm, Kappa, Ali’s, Pennywise, Glendales, Bel Air Stores, Body Perfection, Medicine Plus and Pharmacy World. For every Think Pink t-shirt given away Revlon will donate $5.00 to the Trinidad and Tobago Cancer Society.

As an added twist to the campaign Revlon asked three local designers, Meiling, Peter Elias, Designer Look and Photographer, Calvin French to create their own interpretation of the Think Pink t-shirts by adding something extra that would brand them as their own. Revlon also engaged the support of local personalities, Model and Actress, Teri Leigh Bovell, Carnival Costume Designer and Make Up Artist, Sandra Hordatt, Carnival Costume Designer and Tribe Band Leader, Monique Nobrega and Radio and TV Personality and Professional Make Up Artist, Liselle Rovedas who agreed to wear the designer’s creations for a photoshoot to promote awareness of the campaign.

The Designer t-shirts will exclusively available for purchase at each of the Designer’s outlets in October at a cost of $150.00 with a minimum of $50.00 from the sale of each t-shirt to be donated to the Trinidad and Tobago Cancer Society. The Designers are located at the following locations: Meiling, Carlos St, Woodbrook, Peter Elias, Ellerslie Plaza and The Falls of WestMall and Designer Look, Lower Level, Gulf City Mall A select few of the Designer T-shirts will be available free to customers purchasing $175.00 or more in Revlon cosmetic products from Starlite Drugs, Starlite Shopping Plaza.

The money raised will help support the ongoing work of the T&T Cancer Society which includes raising awareness, provision of counseling, breast cancer care and therapy, support clinics and hospices.

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