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Thursday, July 10, 2008

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Elements Media Launch

New band Elements held a media launch at the Royal Princess Casino, Fiesta Plaza Movietowne yesterday evening. What made this different from their introduction party held in May you ask? Well, this Media Launch was essentially presenting the concept of the theme “Casino Royale“ to selected invited media persons and sponsors; in addition we were again introduced to an ever expanding Elements Team and best of all were given a preview of two sections from the band.

On paper the who’s who of Elements presents persons with a mix of impressive resumes experienced in costume design, marketing, events management and promotion. The team comprises of Amanda Jardine Public Relations & Operations Manager, Karl Mootoo Marketing Manager, Derek Douragh Logistics Manager Gisel Laughlin Administrative Manager, Arief Rafeeq IT Manager &Marketing Assistant, Brendon Clement , Charlene Lumwai Production Manager, Douglas John Band Leader & Production Manager and Colin Mitchell Managing Director who were all introduced to the media highlighting their experience in the aforementioned areas. Surely Elements has put together a Team poised to execute their debut unto the Carnival scene with efficiency and organization however it remains to be seen how well everyone works together in running a Carnival band which brings with it a whole set of diverse issues!

From what I have seen so far Elements has stepped up their game, for instance the venue chosen was appropriate for the launch, the team members readily interacted with the media providing information an of course we were able to see costumes, finally! The two sections from the Las Vegas inspired presentation were Jubilee designed by Douglas John and Cabaret designed by Charlene Lum Wai.

Jubilee will be an all female section representing Vegas show girls, and of the two this one I like more. First off the portrayal lends itself to flashy bikini and beads type costumes, it is after all showgirls, so no issue on whether it fits the theme. I love the colours used of fuchsia and orange, and the beaded top that falls over the bra is a novel detail that I absolutely adore. The mini waist pack is standard for all backline costumes and while Afro Chic did not like it and I am neither here or there where it is concerned it does however represent what a show girl will wear. The headpiece frames the face quite nicely and I will forgive the boas, as I am not a fan of boas on headpieces, which in this instance works.

*click on all photos for large view

Carbaret is nice but did not wow me; simply because I have seen the bustier done before. I like that the bustier is offered as a welcomed change to just a bra, and there will be an option of a cropped version of the bustier for those wanting less coverage. The back of the waist band is fabric and on the model looks cute, not too sure how it will look on ladies with “more junk in the trunk”! Even though the back of the belt is san beads, it does not look cheap like other versions of this costume I have seen before as the front of the belt is well embellished, I do like the choice of beads used.

Designer Douglas John promised that the frontlines are going to be spectacular, cannot wait to see it as he has done an excellent job in the past. Overall I liked the costumes, even though each of the new bands (Spice, Kaotic and Elements) have shown costumes that a novice will say all look alike,but I think each one thus far have subtle differences in designs which makes for interesting costume choices.

I just wanted to add that when it comes to new bands my decision on whether or not I would choose to play with them takes many things into account; personally I would prefer to give them a year to see how well they survive their debut. With TRIBE my choice to play with them as a new band their debut year was because at the time they were the only ones offering something different to the existing bands from which I had to choose, those being Poison and Harts. I did not want to go back to Harts as I loved the all inclusive experience and I was not impressed by Poison’s enormous size and lack of amenities I had grown accustom to with Harts, such as the lunch stop. TRIBE then had a very successful run as a private section in Poison and the promise of the fully inclusive, ultimate experience is what lured me. Now, every new band is offering the same promise, some providing a better experience than others; I am yet to be tempted to switch for the same experience with an unknown band. I pay my money willingly, but I do appreciate knowing what I am paying for and getting my money’s worth and to me I am happy where I am for now. That is not to say that new masqueraders are not spoiled for choices and I am sure many people are open to supporting a new band.

Elements is now attempting to change the game with their idea of combining the options of fully all inclusive, non all inclusive and a drinks only option all in one band. This might appeal to many masqueraders as with the options comes the choice of pricing to suit your pocket. Fully inclusive costumes will range from 2800.00TT to $3000.00TT, less options means a lesser price! And catering to between 2500 – 3000 masqueraders Elements is hoping to make the on road experience manageable.

The band will comprise of 12 sections which have already been completed and screened last week at the bandroom on the corner of Luis Street and Ariapita Avenue. Elements launches on Friday August 8th at Pier 1 which will be transformed into a casino, limited tickets go on sale on July 18th from committee members, section leaders and calling 222- BAND.

More Elements photos HERE.

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