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Sunday, August 29, 2010

How to Respond When Social Media Attacks Your Brand... Excellent Tips!

Thanks to Afro Chic for highlighting this article, "How to Respond When Social Media Attacks Your Brand", by Stephanie Marcus.

In an era where people have been accusing bloggers of making AND breaking Carnival bands I think this is SPOT ON advice for the bandleaders to read, especially the ones saying certain bands are kissing the bloggers asses!

For all the praise that brand advertisers have for social media, they must be aware that it's very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter, Foursquare, and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn on you and your brand.

Social media disasters occur for a number of reasons, the first being that your company probably messed up. It may not have been intentional, but something, somewhere down the line, went wrong enough for someone to complain and was wrong enough for others to vocalizing that complaint en masse. One mistake is all it takes for social media to turn against your brand.

No one is perfect and you can't expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. Here are three examples of companies who were attacked by social media and how they handled, or should have handled the situation. Learn from their mistakes or successes so you can stay on social media's good side.

READ THE FULL ARTICLE HERE

Ronnie And Caro Band Launch Pics


Carnival Jumbie was invited to the launch of Ronnie and Caro's Band Launch of their Carnival 2011 presentation "Survivors" and she extended the invitation to Afro Chic and myself. Seeing as I am still not recovered from  the flu  I skipped this one, but both of them had this launched covered and I look forward to their reviews.

You can view Carnival Jumbie's photos HERE , Afro Chic's photos HERE as well as Trinidad Events has a really good gallery of photos HERE.
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