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Saturday, November 27, 2010

ENV Hair It Is

People who know will tell you that I love hair, bought or otherwise growing from my scalp. And, changing my hair for Carnival is also part of the experience, right now it is a toss up between 18 inch extensions in straight or wavy for Carnival.

 This hair obsession is not cheap as I usually import hair as the type and brands that I use were not available in Trinidad. Now, Hair It Is on the scene and they are offering quality Remy Extensions  and hair products for the discerning customer.

I especially like the idea of clip in extensions for a quick transformation and human hair ponytails which are one of the easiest and sleekest hairdos for Carnival, so if you are still thinking of what to do with your hair for Carnival (of the fete season) head over to Hair It Is and check out what they have in stock! 

A simple change of hairdo can transform a woman’s spirit. Just ask any cancer survivor who covers her hair loss with a stylish wig or hair extensions. A company partially owned by ex Miss Universe finalist Danielle A. Jones is making this feeling even more accessible for Caribbean women through the introduction of not only her own line of top quality clip in hair extensions but also by introducing the Jada Pinkett Smith endorsed natural hair care line Carol’s Daughter and US West coast hair care brand, Mixed Chicks to the women of Trinidad and Tobago.

“A well coiffed woman has a confidence that is unexplainable,” said Jones as she joined Leap Communications Ltd to open new retail/ wholesale distribution outlet Hair It Is (on d’avenue) 21 DeVerueil St Woodbrook (corner of DeVerteuil St and Ariapita Avenue), “Now women of all races can come to one location to find hair products that are right for them.” Hair It Is (on d’Avenue) offers everything for ladies “with locks to weaves and everything in between.”

Most exciting is the introduction of the Jones endorsed ENV line of premium, 100% Indian Remi Human Hair clip in hair extensions. “ENV” (pronounced envy) stands for Empowered, New and Vivacious which describes “…what women feel when they have a new look and a new style. Hair adds confidence and with ENV premium clip in hair extensions women can get that feeling, have a new look and change their style in minutes.”

On the decision to be involved with a line of clip in hair extensions of better quality than many brands endorsed by US celebrities, Jones says, the decision was not taken lightly, “I only want to be associated with brands and products that have a positive impact on society, and that embrace diversity”. Jones was adamant to the foreign interests involved in positioning her endorsement that the product had to be premium and for the many different races reflected in Caribbean's multicultural societies. ENV caters for women of all races with clip in extensions and hair pieces for women with relaxed, naturally straight or curly hair. "ENV hair is the best quality available and is genuine Indian hair - that was important to me because too often women companies sell lower grade products in the Caribbean. This product is one that I endorse because I use and love it - it makes me feel like a Miss Universe all over again and I want other women to have that confidence in their inner beauty and new looks!"

To help women learn about hair extensions, hair care products sold at Hair It Is and the top trends in hair from international runways, Hair It Is launched a Facebook page packed with information. The page has been viewed by over 6,000 locals who learn everything from how to clip in ENV extensions to how to plait a Cascadoo braid!

As part of the ex beauty queen’s association with the new premium hair extension brand, ENV will launch a line of skin weft hair extensions designed specifically for women experiencing hair loss as a result of chemotherapy or alopecia. “This line will be distributed regionally. It is called Denise, in honor of my mother who angelically won her battle against cancer in 2005 just before I left for Miss Universe,” said Jones. “A percentage of all profits will support various cancer organizations including the Associates of the Radiotherapy Centre of which she was a part, children cancer support groups and my own cancer charity which will treat women to free beauty products upon diagnosis.”

For more information on ENV 100% Indian Remi Hair Extensions, Carol’s Daughter natural hair care products, Mixed Chicks and the other products offered at Hair It Is (on d’avenue), please visit Hair It Is on Facebook, email or call (868) 624-6114.
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