The piece is well written and I especially like this part:
Then, there are the folks I call attractors, people who command an uncommon authority on the Web in a specific area of expertise. These folks can be a blessing or a curse for you. These are the new filters of the web, the Internet’s subject matter experts who command the attention of hundreds of slices of information focus. Take Saucy Diva (if you’re a Carnival bandleader, you’ll probably add—please).
The Diva is the anonymous author of a highly focused blog at trinidadcarnivaldiary.com. Saucy is the final word on pretty mas bands, a hugely entertaining source of gossip, advice and general bacchanalia on the subject. In 2008, a two sentence note from the Diva generated six times as many Web hits for my Carnival project as a link posted on the same day on the Guardian’s Web site. When I launched the Web page for my coverage of Tribe’s production process this year, I sent her a note about it and she kindly posted notice of the new work, driving just under 2,000 visitors to the site over the next week.