Advanced Dynamics Limited and
Beach House Entertainment, two of Trinidad and Tobago’s leading video production companies, have entered into a joint venture,
Carnival TV, that will be packaging and presenting Trinidad Carnival to audiences around the world in a new and refreshing programming format.
Live High Definition coverage of the Parade Of The Bands and some of the key shows leading up to it, will be packaged with pre-recorded features and interviews of influential key personalities and these packages will be offered live via the Internet.
Carnival TV will be streaming live via the World Wide Web four events that target audiences in the North America, and Europe, Asia and any other diaspora situated regions.
Wed, 23rd February 3 Canal, The Little Carib Theatre
Sat, 5 March National Panorama Finals, QP Savannah
Sun, 6 March Dimache Gras, QP Savannah
Tues, 8 March Parade of the Bands, QP Savannah
In addition to the live coverage, the programming format has been designed to provide viewers with a look behind the scenes and highlights of the activity leading up to the big weekend.
Special short features will complement the live broadcasts, which will be hosted by a line up of fresh young presenters, including Trinidadian saxophonist Etienne Charles, who will provide commentary on the Panorama competition.
In this vein, the live 3 Canal Show will also feature pre-recorded interviews with the members the band, their latest music video, and a look back at some of the work that went in to preparing for this annual Rapso concert.
Viewers will hear a little bit about the return to the historic Little Carib Theatre, as this will be the first event to be staged at the there since restoration work began at the venue more than three years ago.
The National Panorama finals will be no different. Carnival TV will take advantage of the break between performances to showcaseshare interviews from the respective pan yards, done during practice sessions in the weeks leading up to the Finals.
Dimanche Gras will also be streamed live.
The Parade of the Bands will be captured and transmitted, for the first time, in High Definition TV. In order to greatly increase its viewership, Carnival TV will produce a three-hour long package of the highlights of the Parade and stream this during Prime Time (8:00pm – 11:00pm) on Carnival Tuesday night.
Carnival TV proposes to vigorously promote its streaming of these events through traditional media, but with much greater emphasis on as well as the viral social networking toolsks, such as Facebook and e-mail. The campaign will focus on the Caribbean Diaspora and key target groups in North America, Europe and Asia.
