When I first glanced
this article in
Dominican News Online and saw the name of the new band for Dominica Carnival 2011 ,
D'YUMA MAS, I thought to myself
"what YUMA involved in some other Carnival!?" but after throughly reading I realised that a group of Dominican's have decided to borrow YUMA's "
Young Upwardly Mobile Adults" acronym and just add DOMINICA to the front to come up with "D'YUMA Mas".... pretty slick eh!
"After years of participating in Trini Mas, a group of young entrepreneurs, event producers and costume designers have come together to give the next generation of Mas Dominique masqueraders a premium, interactive, all-inclusive Carnival experience that transcends what has become the “norm” in playing mas.
Dominica’s Young Upwardly Mobile Adults (D’YUMA) calls our next generation of mas D’YUMA MAS! Established in 2011, D’YUMA Mas is ready to take Mas Dominique to the Next Level."
D'YUMA even has a
Facebook Page so you can check them out, and I am not even going to ask why they are using Trinidad Carnival costume photos ALL over their group... not asking AT ALL!
Seems like not only the NAME was borrowed from YUMA!
click to enlarge
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7 comments:
A-A look ting, i find like de costumes really lookin kinna familiar, but i cyah really put my finger on it.....SMH
WHAT?! I'm suprised, disgusted and in a state of disbelief that people can be so brazen. As a T&T citizen it hurts. I do hope that YUMA takes the relevant legal action. Total nonsense. This HAS to be a joke.
Imitation is the greatest form of flattery...
At first, I thought ah, its a small island, what harm could it do. But when you really think about it, so is Trinidad! And if people are capitalizing on your originality and creativity something is VERY wrong with that! Im not happy about this ESPECIALLY with those Spanish dudes who tried to rip off J WW an Blaze's PALANCE. So it gone from we soca music to our carnival? Whats next Lord?
and that same Trevor Johnson played in YUMA with his girlfriend...why would you ripoff YUMA like that...after all the hard work the YUMA commitment put in in make their band successful
boohoo you suck!
Brand identity is gold. YUMA, don't sleep on that at all.
Interesting that the FB Page can no longer be found though...
And the comments on the newspaper article are downright hilarious!
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