For the past few years I have noticed the growing trend of some Carnival fetes having their own websites and Facebook groups or Fanpage. For instance The Vale Vibe, Sunny Side Up and Ultimate Lime all provide websites where you can purchase tickets to their fetes. And you can find a Fanpage or Group for Jamboree, Beach House, Island People and TRIBE among others where information about their events can be found.
Though this use of Social Media applies to only a handful of fetes, it has to be one of the most effective, and underused, tools of promoting your event that is not being taken advantage of by many. I cannot tell you how many emails I get daily asking information about various fetes, it would be nice to be able to direct these questions to a website or online presence where all the information can be found!
Today I want to highlight one Fete Fanpage on Facebook where I am impressed by how much time, dedication, updates and relevant information is constantly, timely and accurately shared to it's members! All this is done without having to flood my in box with silly messages either, kudos to UWI Fete, already a popular staple on the Carnival Calender they are taking full advantage of Social Media on Facebook.
UWI Fete is getting my praise today for doing an excellent job at promoting their Bollywood themed All Inclusive Fete on their Facebook Page. Regular status updates keeps everyone in the loop, from when tickets go on sale to who are the bands playing at the fete. They have also included video and photographs of past UWI Fetes on their page and when I thought I it was pretty cool how they were showing people examples of Bollywood style by putting together a clothing set,
UWI Fete really blew me away with their special Bollywood Tab! The Bollywood Tab is an addition on Facebook that is wholly created for this fete, on this tab you have options to view an interactive page of sorts. You can learn more about the Fete, Bands, Menu and Venue in detail:
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I also like that UWI Fete is running a promotion to win Fete Tickets and there are three different "competitions" that you can enter. To sweeten the deal the winners will be pampered by being treated to the "Maharaja Experience", full details of what that entails listed below, just click to enlarge:
I wish more fetes would get on board this trend! When one is spending so much money you really want to see what this money is giving you! It is nice to know the menu, what is on the drinks list, who is performing and about all the extras (in this case a free taxi service from the fete) beforehand. Not to mention as a possible patron you have a place where you can ask questions, get timely answers and be interactive. So job well done UWI Fete, I am always impressed when those involved in Carnival use the world wide web to promote and market all aspects of our festival.
